Black Friday 2022 is quickly approaching, and sellers must start preparing for the holiday sales season.
This year, sales are expected to be bigger than ever before. However, in order to take advantage of the sales, sellers like yourself need to be on point with your strategy, creating opportunities to maximize your sales and help your business boom.
Here, we’ll give you an expert breakdown of what to expect this year and how to best prepare your store for sales.
Black Friday 2022 - The Lowdown
This year, Black Friday falls on November 25th, 2022. As always, it’s the day after Thanksgiving in the United States and signals the start of the holiday sales season.
In recent years, Black Friday has become one of the biggest sales days of the year - both online and offline. In fact, last year, Black Friday online sales reportedly reached a staggering $8.9 billion in just 24 hours, with deals on Cyber Monday reaching $10.7 billion.
This year, sales are expected to be even bigger as more and more shoppers move away from traditional brick-and-mortar stores in favor of online shopping.
So, how can you make sure that your store is ready for the big sales?
Let’s get into it.
Define Your Target Market
The first step is to make sure that you have a clear understanding of who your target market is. Once you know your target market, you can start planning your sales strategy.
Think about what products are most popular with your target market and how you can offer discounts on these items. You should also consider what other products you can offer as a bundle deal.
For example, if you sell children’s clothes, you could offer a discount on a winter coat when customers purchase two or more items from your store. Plan ahead by putting yourself in your customers’ shoes to clearly define what they’re shopping for.
Plan Your Sales Strategy
Now you know your target market and what products they are interested in, it’s time to start planning your sales strategy.
There are a few things you need to take into account when planning your sales strategy:
The type of sale you want to run - do you want to offer discounts on specific items or across your entire store?
How long do you want the sale to run? - do you want to offer discounts for a specific period of time or run a sale until stocks last?
How are you going to promote the sale - do you want to use social media, email marketing, or both?
Answering these questions will help you understand everything about your holiday sales strategy, from how you’re going to market yourself, what content you’re going to produce, where you’re going to run ads, and what products you’re going to focus on.
The more definition you have and the clearer you are on your goals, the better your store will perform.
Sell on Multiple Channels
If you’re only selling your products on a single channel, you’re massively restricting your sales potential. This year, you must ensure that you are selling your products on multiple channels.
Of course, managing all these stores can be time-consuming and near-on impossible if it’s just you or a small team. However, you can make things simple using ShopUpz.
ShopUpz is a powerful inventory management app that integrates Shopify and Etsy with one another in a clean yet impactful way. It helps you keep both marketplaces in check, so if you make a sale on one, the inventory counts are reflected on the other.
During a frantic event like Black Friday, such apps are essential if you want to maximize your sales opportunities while ensuring all your operations run smoothly behind the scenes.
Get started today and see what ShopUpz can do for your eCommerce business, readying your business for the incoming festive rush.