Etsy has become one of the most successful e-commerce platforms in the last two years. On Etsy, you can find a large selection of vintage items and other craft supplies. As the platform is gaining fame, more and more sellers are joining Etsy, which has increased competition. Therefore, sell on Etsy has become a challenge, especially for new sellers.
Many new sellers are concerned about how to sell successfully on Etsy. However, those already using this platform always seek more ingenious ways to get into Etsy's system and increase their sales. They usually follow Etsy's regular updates and insights that help them improve their sales and visibility.
Although Etsy gives you a platform to meet billions of potential buyers, your product will not automatically appear on the first page. You need to work on that part to get in front of different buyers.
To make it easy for you, here are some simple tips and tricks that will help you rank your products and make better sales.
Use social media images
Social media platforms are increasingly popular these days. Therefore, one of the most creative ideas is to link your social media handles to your product image while creating your listing. This gives buyers easy access to you and allows you to avoid seller fees on Etsy. Moreover, only a few online businesses are practicing this idea, and Etsy is one of them. So it is one of the best ways to attract more buyers and increase sales.
Focus on most searched keywords
Keywords have always been the backbone of any search result. So always try to add the most searched keywords when listing your product. For example, if you are selling a red dress, you should not list it simply as "red dress," but something like "red dress for women."
Here, "for women" is the most searched keyword. So if the buyer enters this keyword, your chances of appearing on the first page are higher.
Depending on your product, you can use many such phrases as "for men," "for party," "for children," and other related keywords. Also, it is better to find keywords on Pinterest as Etsy and Pinterest are mostly used by women. So you can get several ideas for keywords from Pinterest.
Offer Exchange and Return options smartly
Many sellers think that a return policy can bring them losses, but it has been observed that offering returns or exchanges increase conversion rates. However, if you want to avoid returns, it is better to set a deadline for returning the product and offer returns only for relevant products.
Besides, the exchange policy will work like a miracle and bring more customers. You will not lose money but increase your sales.
Satisfy your customers with customized products
Customized kinds of stuff are trendy these days. Etsy has taken this opportunity and allowed its sellers to sell POD (Print on Demand) products on their platform. Now you can sell your designs on various items such as T-shirts, mugs, cushions, wall hangings, etc.
Once you are done with setting up your Etsy shop, you can get in touch with various POD companies like Printify, Printful, SPOD, etc. It is better to look for companies offering sourcing, printing, and packaging for the best results.
Hire Inventory Management to handle your sales
Usually, sellers use both Shopify and Etsy to sell their products, which helps them increase their sales and attract more visitors. However, sometimes these sellers are not able to handle a bulk order, and as a result of mismanagement, their sales may drop.
To solve this problem, it's best to hire an inventory management company like ShopUpz to manage your sales and inventory between Etsy and Shopify. This way, all your orders will be synced, and you won't oversell any product and this will also save you time.
If you are already using Shopify, you don't need to create a separate listing on Etsy. With inventory management solutions, you can export your listings from Shopify to Etsy with a single click. Isn't that amazing?
Wrapping it up!
Etsy offers an excellent opportunity to all its sellers by bringing in more and more buyers. According to statistics, Etsy spent $204 million between October 2021 and December 2021 to attract more buyers. In 2021, around 90 million active buyers shopped on Etsy, and 36.3 million were repeated buyers, which means a 121% increase in buyer numbers since 2019.
So, according to the statistics, Etsy has become a convenient platform for all sellers. Whether you are a new seller or already working on Etsy, you can easily increase your sales and reach more potential buyers with the above tips and tricks. Also, don't forget to download the Etsy app to stay active and connected with your potential buyers.
Happy sales :)